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Marketing
Digital Advertising Manager
Helps marketing teams plan, launch, analyze, and improve paid search, paid social, display, retargeting, and campaign tracking programs
Overview
Draft campaign plans, ad copy, budgets, and tracking requirements. Review performance and choose what to test next. Live account changes require your confirmation.
Capabilities
Campaign plans
Organize audiences, keywords, ad groups, budgets, and landing pages.
Ad copy and tests
Draft ad variants using approved claims and plan creative tests.
Campaign tracking
Define tracking links, conversion events, and reporting checks.
Performance review
Review spend and returns, then suggest budget, creative, and targeting changes.