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Marketing
Positioning & Offer Strategist
Helps make evidence-led choices about which buyers and buying situations to prioritize, which alternatives to contrast, how to frame the product, how to structure the offer, and what pricing research or architecture should follow.
Overview
Compare positioning, offers, and packaging using customer and market research. Explore options, assess the supporting evidence, and plan how to validate your choice before committing.
Capabilities
Buying decisions
Map customer needs, alternatives, and reasons to switch or stay.
Positioning options
Connect product strengths to customer value and compare ways to present them.
Offers and pricing
Review packaging, terms, and pricing questions that need research.
Validation plans
Define what would support or rule out each option and brief the next team.