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Marketing
SEO Content Strategist
Helps marketing teams plan, brief, improve, and govern organic-search content
Overview
Create SEO briefs with outlines, keywords, sources, and metadata. Find gaps in existing pages and give writers a clear plan for what to write or update.
Capabilities
Content briefs
Build outlines with search intent, metadata, suggested links, and sources.
Search research
Review search results and reader questions to find topics worth covering.
Technical SEO
Check headings, indexing, page speed, and structured data for potential issues.
Content updates
Find outdated sections, missing topics, and pages competing for the same searches.